ABSTRACT
Business performance has increased dramatically owing to the increase use of multichannel services in global markets posed by COVID-19 pandemic new normal. The viability of commercial airports depends on strong business models that integrates multichannel services such as digital services, cloud services and big data analytics services to its building blocks. This paper examines how multichannel services and big data analytics services can be used to optimize and enhance airport business building blocks to its business models to increase airports' revenue and business value. A case study was conducted to analyze PNG's airport authority's (National Airports Corporation (NAC) existing business models in comparison to the Osterwalder's business model building blocks. A sustainable business model was proposed that integrates digital and web-based technologies to boost the model's commercial and operational viability. © 2022 ACM.